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ASA Announces Partnership with eMarketing Sherpas

New member benefit helps shops’ marketing, selling and servicing to today’s connected consumer.

The Automotive Service Association (ASA) and eMarketing Sherpas announced today that the Demand Engine, Review Engine and Digital Lobby systems are now available to all ASA members as a special member benefit.

eMarketing Sherpas designs, develops and implements digital-based sales, marketing and customer-service solutions to automotive-related businesses. The company offers a suite of software products and services that auto body and service repair shops can use to improve their sales, customer service and marketing.

Dan Risley, ASA’s president and executive director, said, “We are excited to offer our members access to these powerful sales, marketing and customer-service solutions. The products from eMarketing Sherpas offer more options and solutions than any other company that is a direct competitor.”

The Demand Engine system is truly a turnkey system that automates virtually all aspects of a shop’s digital sales, marketing and customer service activities. Review Engine will help shops manage their online reputation, capture more online reviews, improve search-engine performance and increase online sales leads and referrals, to name a few of its many capabilities. Finally, The Digital Lobby is an in-house sales, marketing, customer service and education system that includes digital signage, menu board, kiosks and mobile apps.

Frank Terlep, CEO of eMarketing Sherpas, said, “ASA understands that their members need and want new and better ways of marketing to their customers, and our suite of products will provide ASA members with solutions unmatched in the market today.”

For more information about this new member benefit, please contact the Membership Department at ASA at (817) 893-1109 or visit the ASA Marketplace, an online benefits portfolio, at (Your email address serves as your username; and the password is asa.) In addition, eMarketing Sherpas has developed websites specifically for ASA members so they can learn more at:

• eMarketing Sherpas’ ASA member page: - !asa-members/obuez

• Review Engine ASA landing page:

• Demand Engine ASA landing page:

The Automotive Service Association is the largest not-for-profit trade association of its kind dedicated to and governed by independent automotive service and repair professionals. ASA serves an international membership base that includes numerous affiliate, state and chapter groups from both the mechanical and collision repair segments of the automotive service industry.

ASA advances professionalism and excellence in the automotive repair industry through education, representation and member services. To take advantage of the many benefits of membership in ASA, please visit or call (817) 514-2931.

For additional information about ASA, including past media releases, go to, or visit ASA’s legislative website at